Privacy Policy
Effective Date: February 13, 2026
Last Updated: February 13, 2026
SquarePoint Consulting LLC ("we," "us," or "our") operates the MyFirstCar website at myfirstcar.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, and your choices regarding that information.
We believe in transparency and plain language. If you have questions about anything in this policy, email us at contact@squarepointconsulting.com.
1. Information We Collect
We keep data collection to a minimum. Here's what we gather and why.
1.1 Information Collected Automatically
When you visit our Site, we (and our third-party partners) automatically collect certain technical information, including:
- Device and browser information — browser type, operating system, screen resolution, language preferences
- Usage data — pages visited, time spent on pages, referring URLs, click patterns
- Network information — IP address (which may indicate your approximate location), internet service provider
- Cookies and similar technologies — see Section 4 below for details
1.2 Information You Provide Voluntarily
Currently, the Site does not require user accounts or collect personal information through forms. If we add contact forms, newsletter signups, or other features in the future, we will update this policy accordingly.
1.3 Information from Third Parties
Our advertising and analytics partners may combine information collected on our Site with data from other sources to provide personalized advertising. We do not control this process — see Section 3 for more details.
2. How We Use Your Information
We use the information we collect to:
- Operate, maintain, and improve the Site
- Understand how visitors use our content so we can make it better
- Analyze traffic patterns and Site performance
- Display relevant advertisements to support the Site
- Detect and prevent abuse or security issues
- Comply with legal obligations
We do not sell your personal information. We do not use your information to make automated decisions that produce legal or similarly significant effects on you.
3. Advertising and Third-Party Services
3.1 Ad Networks
We use third-party advertising networks (such as Google AdSense) to display ads on the Site. These ad networks may:
- Place cookies or similar tracking technologies on your device
- Collect information about your browsing activity across websites to show you targeted (interest-based) ads
- Use device identifiers to recognize you across sites and apps
We do not control the data collection practices of our ad partners. For more information about opting out of interest-based advertising:
- Digital Advertising Alliance (DAA) Opt-Out
- Network Advertising Initiative (NAI) Opt-Out
- Your Online Choices (for EU/EEA visitors)
3.2 Analytics
We use web analytics services (such as Google Analytics) to understand how visitors interact with the Site. These services collect data about page views, session duration, and general engagement metrics. Analytics data is aggregated and used to improve our content and user experience.
You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On.
3.3 Third-Party Links
Our Site may contain links to third-party websites, products, or services. We are not responsible for the privacy practices of those third parties. We encourage you to read the privacy policies of any site you visit.
4. Cookies and Tracking Technologies
Cookies are small text files stored on your device when you visit a website. We use the following types of cookies:
| Type | Purpose | Examples |
|---|---|---|
| Essential | Required for basic site functionality | Security, load balancing |
| Analytics | Help us understand how visitors use the Site | Google Analytics |
| Advertising | Used by ad networks to show relevant ads | Google AdSense, DoubleClick |
Managing cookies: Most browsers allow you to block or delete cookies through their settings. Note that blocking cookies may affect Site functionality and the ads you see (they'll still appear, just less relevant).
5. How We Share Your Information
We do not sell personal information. We may share information in these limited circumstances:
- Service providers — companies that help us operate the Site (hosting, analytics, ad serving), who are contractually required to protect your data
- Legal requirements — when required by law, regulation, legal process, or government request
- Business transfers — in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
- Protection of rights — to protect our rights, privacy, safety, or property, or that of our users or the public
6. Data Retention
We retain automatically collected data (analytics, logs) for up to 26 months, after which it is deleted or anonymized. Advertising cookies have varying lifespans set by the respective ad networks — consult their privacy policies for details.
7. Data Security
We use commercially reasonable security measures to protect the information we collect, including HTTPS encryption and secure hosting. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
8. Children's Privacy (COPPA Compliance)
Our Site provides educational content about cars and may be of interest to teenagers. However:
- We do not knowingly collect personal information from children under 13.
- We do not require account creation or request personal details from any visitor.
- Third-party ad networks on our Site are configured to comply with their own policies regarding minors.
If you are a parent or guardian and believe your child under 13 has somehow provided personal information to us, please contact us at contact@squarepointconsulting.com and we will promptly delete it.
For teens 13–17: We encourage you to talk with a parent or guardian about online privacy before browsing any website. Our content is designed to be helpful for first-time car buyers of all ages, and we're committed to keeping this a safe, informative space.
9. Your Privacy Rights
9.1 All Visitors
Regardless of where you live, you can:
- Opt out of interest-based advertising (see links in Section 3.1)
- Disable cookies through your browser settings
- Opt out of Google Analytics (see Section 3.2)
- Contact us with questions or concerns about your privacy
9.2 California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
- Right to know — You can request details about the categories and specific pieces of personal information we have collected about you.
- Right to delete — You can request that we delete personal information we have collected from you, subject to certain exceptions.
- Right to correct — You can request correction of inaccurate personal information.
- Right to opt out of sale/sharing — We do not sell personal information. However, the use of third-party advertising cookies may constitute "sharing" under the CPRA. You can opt out of this sharing by using the advertising opt-out tools listed in Section 3.1 or by enabling a Global Privacy Control (GPC) signal in your browser.
- Right to non-discrimination — We will not discriminate against you for exercising any of these rights.
Categories of personal information collected: Internet/electronic network activity (browsing history, interactions with the Site), device identifiers, approximate geolocation (from IP address).
To exercise your rights: Email us at contact@squarepointconsulting.com with the subject line "California Privacy Request." We will respond within 45 days as required by law.
9.3 Oregon Residents
Oregon residents may have additional rights under Oregon privacy law. We are committed to complying with applicable Oregon statutes, including the Oregon Consumer Privacy Act (OCPA) when applicable. Oregon residents may contact us to exercise any rights available to them under Oregon law.
9.4 Do Not Track / Global Privacy Control
We honor Global Privacy Control (GPC) signals. If your browser sends a GPC signal, we treat it as a valid opt-out request for the sharing of personal information with third-party advertisers. Some browsers also offer "Do Not Track" (DNT) signals; while there is no uniform standard for DNT, we strive to respect your privacy preferences.
10. The MyFirstCar App
We promote an upcoming mobile application called "MyFirstCar." The app is a separate product with its own privacy practices. When the app launches, it will have its own privacy policy that covers the data it collects. Using the website does not require you to use the app, and vice versa.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, contact us at:
SquarePoint Consulting LLC
Bend, Oregon
contact@squarepointconsulting.com